Category Shopper Marketing
Sears Officially Spinning Off Lands’ End in April
Wisconsin-based Lands’ End will pay Sears a cash dividend of $500 million before the spinoff, financed by a new term loan. Lands’ End may also borrow up to $175 million for working capital, according to the filing.
Bitcoin’s new home … retail?
While merchants accepting Bitcoin are impressed by the lower fees and lack of chargebacks, consumers like not having to provide any information to the retailer other than what is required to ship the goods.
Victoria’s Secret, Nike top retail brand engagement index
Emotional engagement expectations related to “brand buzz,” “shopping experience” and “value-for-dollar” exerted the strongest influence on consumer decision-making and engagement with brands.
What is Safeway up to?
In November, the company sold its Canadian business to Sobeys for $5.8 billion in order to focus more on the US market. The move, however, has been met with great skepticism by many analysts, as the company’s Canadian operations had been generating healthy profits for the past few years.
CVS Dropping Tobacco from it’s Stores
President Barack Obama, a former smoker, praised CVS, saying in a statement the move will help wider efforts to “reduce tobacco-related deaths, cancer, and heart disease, as well as bring down healthcare costs.”
Reduced Shopper Traffic and the Effect on In-Store Marketing
Shoppers say they have less time to shop either due to time constraints, toting around kids or long to-do lists, but they’re still out and about.
How to Use the Mobile World to Your Advantage as a Retailer
One of the main things driving shoppers to get their smartphones out while shopping in-store is product research. Most prevalently, they are comparing the price of your items to the price of those same items in your competitor’s stores.
How Big Data Helps Retailers Understand their Customers Better
Mobile is everywhere – more people have a cell phone than running water and 25% of the world will be on a social network – that’s what created all of this big data: 2.5 billion gigabytes [of data] is created per day.
Exploring the Benefits of Tablet POS [INFOGRAPHIC]
Tablet-based point-of-sale solutions go beyond providing a checkout system on the go. In fact, when executed properly, they can be a vital tool to providing a complete customer experience.
Using image recognition to simplify mobile POS
A number of different vendors have been releasing mobile POS systems to ease the transaction process for smaller merchants.
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